ABOUT

What is a
Balanced Sales Leader?

Jeremy created the idea of The Balanced Leader from his combined 20+ years working as a seller and a senior leader for a range of technology companies, where he experienced the evolutions of sales leaders:

  • The "Super Rep" phase, a prevalent sales leadership pitfall, occurs when leaders take over selling instead of coaching, mistakenly believing this approach is quicker and safer. This unsustainable practice hinders scalability and team growth, focusing on underperformers and often stalling progress without intervention.

  • The "It's Only Business" phase emerges from a leader's overreaction to the super-rep period, opting for detachment and a sink-or-swim approach that breeds a team of indifferent mercenaries. This attitude fosters passive resistance to change and high turnover, trapping some leaders in a cycle of cynicism and neglect without effective coaching.

  • In the "I Have Your Back" phase, leaders overly attached to their personally hired team avoid crucial feedback for improvement, valuing harmony over performance. This leads to enduring mediocrity and loyalty at the expense of excellence, dismissing new initiatives and creating a false sense of achievement.

  • “The Balanced Leader" phase is achieved when sales leaders master caring for their team by enforcing accountability and understanding that authentic leadership entails improving their team members' capabilities and futures. This pinnacle of leadership, marked by a blend of support and high expectations, culminates in sustained top performance and a legacy of individuals who excel in their careers long after moving beyond the leader's direct influence.

“The most significant gift we can give our people as sales leaders is mastery of the fundamentals so they can be successful here (AND ANYWHERE) without you!“

Jeremy Ramsey